The global sales and marketing meeting at DESMA took place this year purely virtually with more than 40 participants.
It was exciting to see how the different regions are adjusting to the new growth impulses and how a new normality is emerging again. There was great agreement that digitization in sales and marketing continues unabated and that the options learned, such as our digital Xpertenforum, virtual machine acceptance and virtual customer meetings, have reached a level of quality that will continue to set the standards for efficient sales work in the future.

Nevertheless, we are looking forward to real customer meetings and trade shows again next year and especially to the fact that we have succeeded in further expanding customer relationships in the last 16 months and have also been able to record a very high rate of new customers.

Fact on the side: Only for the journey to Fridingen and back we have saved approx. 23t CO2.
The average per capita consumption per year is 4,8t.
–> Means that we have saved the CO2 annual consumption of four persons by holding the virtual sales meeting.